Description
327. Qualitative Research Methods 3-0-3
Combination of lectures and assignments providing students with a working knowledge of the concepts and methods of qualitative research, including focus groups, interviews, and projective techniques. Student experience in application of qualitative-research concepts and methods to marketing problems through participation in all stages of a qualitative research project including data collection, analysis, interpretation and report writing. PR: MKT 301 or CI. (Last update: 11-09-17)