Help

Course Information

WI: Marketing Research & Analysis (MKT 323 I)

Term: 2017-2018 Academic Year Spring Semester

Faculty

Melissa W. Clark
Email address is hidden, click here to email

Schedule

Tue-Thu, 2:00 PM - 3:15 PM (1/8/2018 - 5/2/2018) Location: *MAIN GRE 225

Description

323 WI . Marketing Research and Analysis 3-0-3
Introduction of the methods used in marketing research to generate information for marketing decision making; broad survey of qualitative and quanititative market research techniques, with focus on data collection, analysis and interpretations. PR: MKT 301 and MAT 111 or 311. (Last update: 12/09/16)