MKT 323 I A - Marketing Research & Analysis (WI)

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Course Information

WI: Marketing Research & Analysis (MKT 323 I)

Term: 2017-2018 Academic Year Fall Semester

Faculty

Melissa W. Clark
Melissa W. ClarkShow MyInfo popup for Melissa W. Clark
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Schedule

Mon-Wed-Fri, 11:00 AM - 11:50 AM (8/21/2017 - 12/8/2017) Location: *MAIN GRE 326

Description

323 WI . Marketing Research and Analysis 3-0-3
Introduction of the methods used in marketing research to generate information for marketing decision making; broad survey of qualitative and quanititative market research techniques, with focus on data collection, analysis and interpretations. PR: MKT 301 and MAT 111 or 311. (Last update: 12/09/16)