BUS 323 I A - WI: Business Research and Analysis

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Course Information

WI: Business Research and Analysis (BUS 323 I)

Term: 2016-2017 Academic Year Fall Semester

Faculty

Melissa W. Clark
Melissa W. ClarkShow MyInfo popup for Melissa W. Clark
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Schedule

Mon-Wed-Fri, 11:00 AM - 11:50 AM (8/22/2016 - 12/9/2016) Location: *MAIN GRE 301

Description

323 WI . Marketing Research and Analysis 3-0-3
(Cross-listed with MKT323 WI)
Introduction of the methods used in marketing research to generate information for marketing decision making; broad survey of qualitative and quanititative market research techniques, with focus on data collection, analysis and interpretations. PR: MKT 301 and MAT 111 or 311. Last update: 12/11/08