Description
323 WI . Marketing Research and Analysis 3-0-3
(Cross-listed with MKT323 WI)
Introduction of the methods used in marketing research to generate information for marketing decision making; broad survey of qualitative and quanititative market research techniques, with focus on data collection, analysis and interpretations. PR: MKT 301 and MAT 111 or 311. Last update: 12/11/08